DEPARTMENT OF MANAGEMENT & MARKETING
Chairperson
Philemon Nyakumbi
MBA, BBA
Lecturers
- Theresa Mhaka – MBA, PGDE, BBA
- Barnold Baidya, A. – PhD, MCom, MBA, BBA
- Innocent Sigauke – MBA, MCom, BCom, Grad CE
- Marry Mhlanga – MBA, MSc, Bsc
- Ntando Tshuma – MCom, MBA, BCom, Hon, HND, Dip
- Florence Zimunya – PhD, MBA, BCom, CIS:
- Phanson Tshuma – MBA, BBA, BEd, Dip, CE:
- Mduduzi Sibanda – MBA, BBA
- Michael Tsukirana – MSc, BCom,HND, ND:
- Anne Mawere – Mcom, BBA, Dip:
- Joyline R. Muvezwa –Mcom, BCom Hons:
- Hope Hogo – MSc, BCom:
- Letshane Mlalazi – MSc, BCom:
MISSION
The Department of Management and Marketing provides well-balanced and competent human resources to take up careers in organizations, as administrators, managers, leaders, marketing professional, businessmen, entrepreneurs to all sectors of the economy namely: business, government, and non-profit organisations. The major concern of the Department is to produce thinkers, innovators, leaders and doers.
PHILOSOPHY
The department of Management and Marketing is committed to educating and preparing men and women for national and international managerial challenges, as well as the prospect of church leadership. It is determined to equip students with appropriate managerial competence and skills suitable for modern technology environment which enables them to make adequate scientific decisions. The department integrates business ethics with Christian values in all activities.
OBJECTIVES
The Department of Management and Marketing has these objectives for the business student:
- To prepare students to be academically sound for graduate studies and professional bodies such as MBA, CIS, IPM, and IMM.
- To develop students’ managerial skills which enable them to meet the organisational challenges and their future careers.
- To create a sense of managerial responsibility and accountability in the minds of students.
- To help students harmonise business ethics and Christian values.
CAREER OPPORTUNITIES
In modern society individuals such as restaurants’ managers, production managers, marketing managers, shop managers, executive managers, deans, superintendents, ship captains, general managers or strategic managers to name a few, do important work. These individuals may work in different organisations with different goals, but they all have one characteristic in common: they practice management.
Our society and economy as a whole depend on the goals and services provided by organisations which are managed by individuals with managerial skills. The training of sufficient managers is crucial in terms of a country’s growth and wealth, especially in our society where there is a critical shortage of people with managerial skills.
The degree is suitable for students who want to follow careers in any sector of the economy as functional managers, general managers or executive managers.
Professionals such as engineers, accountants, medical practitioners and lawyers need managerial skills to make progress in their respective companies or practices. The degree enables graduates to work as management consultants or to manage their own companies as entrepreneurs.
ADMISSION REQUIREMENTS
To be eligible for admission, a candidate is expected to
- Have 5 O’ levels including Mathematics.
- Have at least two ‘A’ Level subjects passed
- Students with accounting or business studies in O/A Level programme have an added advantage.
For students coming from countries where ‘A’ Levels are not offered, one will be considered for admission if they qualify for entry into university in their home countries. However, if admitted, the students must spend the first year in the Pre-University programme covering the following introductory courses: Introduction to Accounting, Introduction to Business, Fundamental in Information Systems and Personal Finance
The Department accepts a limited number of students based on the Mature Age Examination Entry, and/or professional qualification and related work experience. Generally, the number of such students shall not exceed two percent of the total student enrolment in the Department in a given year (see the section for Mature Age Entrance requirements in this Bulletin).
MARKETING GRADUATION REQUIREMENTS
To be eligible for graduation students must have successfully completed the following requirements:
| General Education | 27 |
| Core | 54 |
| Concentration | 27 |
| Cognates | 9 |
| Work Experience | 3 |
| BBA MARKETING Total Credits | 120 |
Marketing
BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING DEGREE REQUIREMENTS
CORE COURSES
ACCT 111-Financial Accounting I A (3 Credits)
Students in this course are introduced to fundamental concepts of financial accounting. Emphasis is placed on understanding the accounting cycle, the content and preparation of the basic financial statements for sole proprietors. Other topics covered are cash handling systems and internal control, accounting for inventory, short-term investments, plant assets, intangible assets, natural resources and long-term liabilities. A study of generally accepted accounting principles, International Accounting Standards (IAS) and International Financial Reporting Standards (IFRS) is included.
ACCT 112-Financial Accounting IB (3 Credits)
This is the second part of the course, Financial Accounting I. Topics covered are accounting for long-term liabilities, the issues of incomplete single entry record and cost and management accounting. Students are also introduced to accounting for other forms of business organisations such as partnerships, joint ventures, and manufacturing organisations. Cost and Managerial Accounting concepts are also introduced. Financial planning and control is also introduced by discussing topics such as cash flow statements, and analysis and interpretation of financial statements. All topics are covered based on the provisions of the International Financial Reporting Standards.
ACCT 271-Accounting Software Packages (3 Credits)
The course is designed to introduce students to accounting software packages such as Sun Accounting, Pastel Accounting and others that are commonly used by the industry. It is a review of all accounting procedures: creating journals, posting to ledger accounts, trial balance extraction, and processing financial statements all done on a computer with hands on experience. The course will have lab periods, which are compulsory.
ACCT 231-Management & Cost Accounting I (3 Credits)
The course provides a foundation for supplying detailed records of cost relating to products, operations or functions. It involves the study of cost behavior; determination, accumulation and allocation procedures. It also deals with accounting for the basic elements of costs that is material, labor and overheads as well as Activity–Based Costing (ABC). It discusses in detail the two basic costing systems: Job Order and Process costing and includes accounting for joint and by-products. The course further looks at short run decision making and Break Even Analysis.
ACCT 232 - Management & Cost Accounting II (3 Credits)
The course emphasizes on the internal uses of cost and financial accounting data for planning, control and decision making. As such it involves a detailed study of budgeting process, responsibility accounting and reporting, standard costs and variance analysis, capital expenditure planning and evaluation and alternative choice decisions. Cost-volume-profit relationship, relevant costs and performance evaluation topics are also covered in this course.
BSAD 395 - Business Research Methods (3 Credits)
A study of quantitative and qualitative methods and procedures of research in the field of business. Emphasis is placed on topic formulation, problem statement, research design, sampling techniques, methods of data collection, processing and analyzing data, testing of hypotheses, statistical inferences and report writing.
BSAD 398 - Research Project (3 Credits)
All candidates must write a research project as a continuation from MKTG 395 Research Methods/Proposal Writing
ECON 115-Principles of Economics (3 Credits)
Explores the theories currently used to explain how people choose what to consume and produce. This analysis is extended to well-defined groups such as business firms. The course also explores the phenomenon called ‘the market’ with its prices and the way in which people react to them.
FNCE 274 - Financial Management (3 Credits)
The focus of this course is in the area of financial management. We will show managers how to interface with accounting and finance departments, help them to understand how firms meet their financial objectives utilizing financial decision making. This course will also explain financial tools and techniques, which can be used to help firms maximize value by improving decisions relating to capital budgeting, capital structure, and working capital management. This course will deal with a number of related topics, including multinational financial management, risk management, mergers and acquisition.
MKTG 200 - Marketing Information Systems (3 Credits)
This course provides an examination of management information systems. It focuses on the use and effect of computer information processing in a business environment, with emphasis on business computing equipment, management concerns such as decision support systems, computer security, database management, structured systems analysis and development lifecycle.
MGMT 155-Principles of Management (3 Credits)
An introduction to the concepts of effective and efficient management of business organisations. The primary emphasis includes the history and development of management thought, functions of management, organization, leadership & motivation, controlling, budgeting & non – budgetary controls .
MKTG 166-Entrepreneurship (3 Credits)
The course provides an understanding of entrepreneurship in individuals, environmental assessment, and preparation for new entrepreneurship ventures. Furthermore, it enables students to develop and implement an effective business plan; evaluation of entrepreneurial opportunities, structuring and legal issues associated with new business ventures, knowledge in start-up financing, organizing, marketing and managing of entrepreneurship.
MGMT 241-Business Law I (3 Credits)
The course looks at Mercantile Law. It is intended to familiarize students with the basic laws that cover contracts, sales partnerships, negotiable instruments, bailments, sureties, and bankruptcies.
MGMT 242-Business Law II (3 Credits)
This course is a company law intended to familiarize students with the basic laws that cover the nature and classification of companies, promotion and formation of companies, Memorandum of and Articles of Association, membership, share, dividends, share capital, winding and amalgamation.
MGMT 360 - Production & Operation Management(3 Credits)
The course allows for the analysis of problems and issues faced by production and operation managers in manufacturing and service industries. Concepts and techniques covered include merchandising, scheduling, production and capacity planning, quality control, plant layout, facility location, line balancing, queue analysis, production and controls, forecasting, and linear programming.
MGMT 380 - Business Ethics & Corporate Governance (3 Credits)
This course explores corporate governance as an important theme found in the strategic management and corporate finance literature, as well as its practical implications for both public policy and financial market functions. It will cover the following: the conflict between managers and shareholders, agency ownership and agency theory, inside ownership, family ownership, pyramidal ownership and business groups, and enlarging the stakeholder perspective..
MGMT 385 - Human Resources Management (3 Credits)
This is a study of both job and people management. Topics covered will include; job analysis, design and evaluation. People management will include human resource planning, recruitment, selection, placement, performance appraisals, training and development, supervision, motivation, compensation, pensions, grievances, disciplinary actions and labour relations.
MKTG 126-Principles of Marketing (3 Credits)
This course covers a general survey of the major marketing methods, techniques, institutions and practices, examined from the viewpoint of their effects on the exchange of processes involved in moving goods from producers to ultimate consumers, creation, analysis and maintenance of market.
CONCENTRATION COURSES
MKTG 221 - Marketing Management (3 Credits)
This course is an investigation of the strategic issues and decisions facing marketing managers. Emphasis is on the analytical process by which market opportunities and environmental events translate into marketing plans. It includes environmental scanning, segmentation, target and positioning, marketing mix strategies, competitive strategy and marketing warfare, implementation, evaluation and control.
MKTG 225 - Advertising & Promotion (3 Credits)
This course is an examination of the planning and execution of advertising and related promotion functions. Among the topics discussed are setting advertising objectives, making a budget, media strategy, creative strategy, and measuring advertising effectiveness. Emphasis is on managing the advertising and promotional functions as integral parts of the overall marketing strategy of the organisation. It includes principles and practices of promoting goods and services to consumers through catalogues, direct mail, TV and radio, magazine and newspaper, direct response and public relations.
MKTG 235 - Sales Management (3 Credits)
This course covers the principles and practices of sales organisation and administration, and the basics of salesmanship. Consideration is given to sales department organisation, determining the sales force, selecting, training, compensating, and supervising a sales force, setting up territories and quotas. It includes the nature and scope of personal selling-purpose of selling, types of sales positions; personal selling process-prospecting and preparation; presentations and role of the sales force, sales force objectives, determining sales force size.
MKTG 240 - Consumer Behavior (3 Credits)
This course is an integration of various disciplines in the behavioural sciences with marketing theory to understand, explain and predict consumer decisions. Explores the theoretical and practical implications of individual behavioural variables, group influences and consumer decision process. Includes consumer decision, process, problem recognition and the research process; evaluation criteria, beliefs and attitudes, learning and behavioural modification, information processing, social and cultural influences, purchasing behaviour and diffusion innovations; consumerism.
MKTG 325 - Service Marketing (3 Credits)
This course is an examination of the meaning and role of marketing concepts and tools in non-profit institutions such as hospitals, schools and universities, public agencies, foundations, and churches. The role of activities such as marketing research, product development, pricing, advertising, personal selling, and marketing control are examined in the non-profit sector.
MKTG 331 - International Marketing (3 Credits)
Emphasis is on the management of marketing research, project planning and development, in a multinational context where the parameters differ from those in the domestic setting. Also, it covers international trade concepts and theory, International marketing environments, International marketing management, such as marketing intelligence, product price, promotion and distribution policies; regional economic grouping; import and export procedures.
Mktg 340 - Marketing Channel Management (3 Credits)
This course focuses on the major marketing channel decisions made by marketing management. Attention is given to marketing strategy problems of designing channel objectives, distinguishing major channel alternatives, and selecting the most appropriate channel structure and channel members to facilitate the flow of goods from producers to consumers. Emphasis is given on how to manage the selected channel structure to minimize costs; and yet it provides optimise customer service.
MKTG 345 - Marketing Research (3 Credits)
This course focuses on the theoretical and practical side of marketing research to provide information to decision-makers. Emphasis is on translating marketing problems into research questions, and analysing research results with recommendations to marketing managers. Included are the research process; sampling basis; source of market data; collection, analysis and interpretation of data; recommendations and application in solving marketing problems are included.
MKTG 246 - Industrial Marketing (3 Credits)
The focus is on the challenges of business to business marketing, the environmental challenges, the distinction between Industrial and consumer marketing analysis, selection and segmentation strategies; product, pricing, distribution, promotion and packaging policies and strategies, assessing market opportunities, formulating business marketing strategy and evaluating business strategies.
MKTG 360 - Strategic Marketing (3 Credits)
This is an integrative capstone course for marketing majors. Emphasis is on the process by which marketing managers systematically seek solutions to marketing problems and consider marketing opportunities. Areas to cover will include strategies such as tactical retreat, flanking, guerrilla tactics, strategic implementations and evaluations; segmentation strategies, such as pricing, promotional, distribution and product strategies. Field studies with profit and non-profit organisations provide students with the opportunities to apply knowledge gained to concrete situations.
COGNATE COURSES
MATH 182 - Business Calculus (3 Credits)
This is an introduction to calculus of functions of one variable including finding extreme; partial derivatives; applications of continuous random variables and multivariate calculus.
STAT 285 - Statistical Methods I (3 Credits)
This is a study of basic descriptive and inferential statistics, including probability distributions, simple linear regression, statistical inference involving the binomial, normal, t, F and Chi-Square distributions.
BSIA 400 - Industrial Attachment (January to August) (3 Credits)
Students enrolled in the department of Finance are required to have a practical experience in their related field of study. The main objective of the attachment program is to provide practical experience in the area of study and develop abilities to apply theory to practice.
HONOURS REQUIREMENT
MKTG 362 - Financial Aspects of Marketing
MKTG 372 - Agricultural Marketing
MKTG 416 - Total Quality Management
MKTG 476 - Tourism & Hospitality Marketing
MKTG 482 - Brand Marketing
MKTG 490 - Advanced Strategic Marketing
MKTG 498 - Marketing Research Project
GENERAL EDUCATION COURSES
Behaviour Development
CONV 111-412: CONVOCATION (0 Credits)
ORIE 100: ORIENTATION (0 Credits)
WOED 121-122: WORK EDUCATION (0 Credits)
ORIE 100: ORIENTATION (0 Credits)
WOED 121-122: WORK EDUCATION (0 Credits)
Health and Physical Education
PHED 116: Physical Education (2 Credits)
HLED 115: Healthier Living (2 Credits)
HLED 115: Healthier Living (2 Credits)
Mathematics
MATH 181: Business Algebra (3 Credits)
Languages Communication
COMM 102: Communication Skills and Academic Writing (3 Credits)
Natural & Social Sciences
BIOL 389: Philosophical Biology (2 Credits)
HIST 276: Selected Themes in Zimbabwean History (2 Credits)
HIST 276: Selected Themes in Zimbabwean History (2 Credits)
Computers
INSY 115: Computer Concepts & Applications(3 Credits)
Ethics and Philosophy
RELT 105: Christian Beliefs (3 Credits)
RELB 180: Studies in the Gospels (3 Credits)
RELH 360: Seventh-day Adventist Heritage (2 Credits)
RELT 215: Philosophy of Christian Education (2 Credits)
RELB 180: Studies in the Gospels (3 Credits)
RELH 360: Seventh-day Adventist Heritage (2 Credits)
RELT 215: Philosophy of Christian Education (2 Credits)
